What to Buy in Surabaya | Authentic Souvenirs for Your Loved Ones

Image Source: Detik/Foto: ANTARA FOTO/Didik Suhartono

Stepping into Surabaya, you're hit with the energy of Indonesia's second-largest city. Between the history and the hustle, it's easy to miss its unique shopping treasures.

Here you are wondering what to buy in Surabaya for your loved ones. Don't worry, this guide will show you the authentic must-buy in Surabaya that locals love and where to hunt them down.

Quick Guide: What to Buy in Surabaya & Where

The Essential Guide: What to Buy in Surabaya

1. Legendary Sambal & Savory Sauces

Image Source: Kompas

When considering what to buy in Surabaya, sambal is the undisputed champion. It's not just chili paste; it's a flavor-packed condiment that embodies the city's bold taste.

• Top Pick: Sambal Bu Rudy. This is the most famous souvenir sauce. Known for its perfect balance of heat, sweetness, and umami, it's a versatile paste for cooking or a direct condiment.

• Other Finds: Look for Pecel Sauce (a peanut-based sauce for vegetables) and various Krupuk (fish or shrimp crackers) at most shops.

Where to Shop: Head straight to the source at Pusat Oleh-oleh Bu Rudy on Jalan Dharmahusada. For a wider selection of sauces and crackers, Toko Sudi Mampir in Genteng is a classic one-stop shop.

2. Authentic Batik & Traditional Textiles

Image Source: Detik/Foto: ANTARA FOTO/Didik Suhartono

For a lasting keepsake, batik from Surabaya is a brilliant choice. East Java has its own distinctive styles, often bolder and more colorful than the classic Central Javanese patterns.

• What to Look For: Modern batik shirts (baju batik), scarves, or traditional fabric lengths (kain). Look for tags indicating "Batik Tulis" (hand-drawn) or "Batik Cap" (stamped) for authenticity.

• Beyond Clothing: Many stores also sell woven baskets, and other handicrafts.

Where to Shop: For quality and variety, Mirota Batik on Jalan Sulawesi is a trusted institution. For a more market-style experience and better prices, explore the textile sections of Pasar Atom or the dedicated batik floor at ITC Mega Grosir.

3. Iconic Snacks & Sweet Treats

Image Source: laurangelia

Surabaya's snack game is strong. These are perfect things to buy in Surabaya for the office or as sweet gifts.

• Must-Buy: Lapis Kukus Pahlawan. This iconic, brightly-colored steamed layer cake is moist, sweet, and visually stunning. It's a true Surabaya signature.

• Other Classics: Keep an eye out for Kue Pia (flaky pastries often filled with mung bean), Kue Lumpur (a kind of custard cake), and various dodol (sticky toffee-like sweets).

Where to Shop: Lapis Kukus Pahlawan has several outlets across the city, making it easy to grab a box. Most general souvenir shops like Pusat Oleh-oleh Bhek Putra will also have a wide array of packaged traditional cakes and cookies.

4. Market Finds & Local Crafts

For the adventurous shopper, diving into a traditional market is one of the best things to do in Surabaya. You'll find an incredible variety at great prices.

• The Experience: Haggling is expected and part of the fun. Go with a smile and be prepared to walk away if the price isn't right.

• What You'll Find: Beyond food and batik, you can discover local spices, basketry, simple jewelry, and everyday items that make unique souvenirs.

Where to Shop: Pasar Atom is the legendary, sprawling market in the city center. It's an experience in itself. For a more curated but still diverse selection, Pusat Oleh-oleh Bhek Putra offers a mix of food and crafts without the market chaos.

Surabaya Shopping FAQ

What are souvenirs from Surabaya?
The top souvenirs are Sambal Bu Rudy (spicy chili paste), Batik Surabaya (traditional fabric/clothing), Lapis Kukus Pahlawan (steamed layer cake), and various kerupuk (crackers) and traditional snacks.

What is Surabaya famous for shopping-wise?
Surabaya is famous for its large, sprawling traditional markets like Pasar Atom, where you can find almost anything at negotiable prices. It's also renowned for specialty food souvenir centers that sell iconic local products like sambal and cakes.

What is Surabaya iconic for?
Beyond shopping, Surabaya is iconic as the "City of Heroes" (Kota Pahlawan) for its historic role in Indonesia's independence. Its tough, direct, and warm local character is also legendary, often reflected in its bold and flavorful cuisine.

What Surabaya cuisine is a must-try?
You must try Rujak Cingur (a salad with boiled snout), Sate Klopo (coconut beef satay), Lontong Balap (bean sprout and rice cake dish), Tahu Tek (tofu and potato salad with peanut sauce), and Soto Ambengan (a hearty, aromatic soup).

The Smart Way to Shop Surabaya: Your Own Wheels

What to buy in Surabaya is answered, and the places to go to are spread out. The famous sambal shop is in one district, the best batik store in another, and the iconic cake outlets are scattered across the city. Navigating this via ride-hail apps for multiple stops becomes expensive and inefficient.

Your Solution: Rent a Car with WAHDAH

Renting a car transforms your souvenir hunt. Create your own efficient route, carry your purchases easily, and even make a quick detour to a legendary food stall mentioned in the FAQ.

Why WAHDAH is perfect for your Surabaya trip:

• Unlimited Mileage: Drive from market to boutique to cake shop without watching the meter.

• Flexible Pickup/Drop-off: Start your shopping spree straight from the airport or hotel.

• Customer Support: Have a question? Our team can assist.

• Well-Maintained Vehicles: A cool, reliable car is a welcome break between shopping stops.

Ready to shop like a pro?
Book your Surabaya rental car with WAHDAH here and design your perfect souvenir-hunting itinerary.

Final Tip: For food items like sambal and cakes, buy them last, just before you head to the airport or leave the city, to ensure maximum freshness. For batik, don't be afraid to ask about the origin and meaning of the patterns, it makes your purchase more meaningful.